Tram operator announces Executive Director appointments

Blackpool Transport Services Limited, the tram and bus operator on the Fylde Coast, announced two internal promotions to its board on 7 October 2026. Jamie Swift and Steve Staley have been elevated to Executive Directors, joining a board that is wholly owned by Blackpool Council. The appointments are intended to strengthen operational representation at the board level.

Jamie Swift joined Blackpool Transport in January 2025 and most recently served as Head of Commercial. Prior to that, he held senior roles at Edinburgh Trams and Tramlink Nottingham. His promotion to Commercial Director follows a period in which he has contributed to the transformation of the organisation’s commercial performance. Steve Staley was appointed Tramway Operations and Safety Manager in June 2025. Earlier in his career he worked for Manchester Metrolink, Dubai Metro and Riyadh Metro. He will now serve as Tramway Director, bringing experience from a range of international tram and metro systems.

Lea Harrison, Managing Director of Blackpool Transport, noted that both Swift and Staley have already helped to transform operational and commercial performance across the organisation. Their elevation to the board will allow them to continue this work at a strategic level as the company plans further enhancements to transport services that tens of thousands of people rely on every day.